Effective communication in business.
Is it important?
Well, consider the following.
In a world where there is far too much being said in a society with diminishing attention span, the last thing you would want to do is lose your audience with the use of industry jargons, words or phrases that may not register with them.
Lose your audience, and you have lost the ability to communicate effectively.
Lose your ability to communicate effectively and you have lost the whole purpose of what you had to say in the first place. In business terms, that is a ZERO in effective business communication
I see many industry experts fall on a regular basis because they have been too concerned with their image, status and work to take into account the audience with whom they are speaking with (be it their internal audience of team members or external audience of customers and partners).
Effective communication is about communicating and deliveirng your message clearly
Effective communication is not about losing your audience because you made no sense to them.
Effective communication is about having your audience understand your message in the way you intended for them to.
Effective communication is not about the use of fancy words and phrases to show off.
So what are some quick fire tips to effective communication in business?
1. Put yourself in your audience’s shoes before you construct any presentation or public address
2. Keep it simple.
3. Keep it conscise.
4. Use familiar everyday words and phrases.
Effective communication is about helping your audience make sense of what you have to say.
With that in mind, go out there and say it.
Until we meet in person,
Own Your Crowd